BRAND STORYYUZZO LONDON is a contemporary high end womenswear label based in both London and Beijing, founded in 2014,  with the typical feature of elegance, romance and feminine power. The designer behind the brand has a vision to create an enduring and timeless elegance that also reflects the power and confidence of the modern woman.
YUZZO represents the women who are active in social issues such as the millennial generation who are independent and who have authentic personalities, as well as mature and elite Post-’80s women. They love art and literature, have unique aesthetic feelings and possess personal charm. YUZZO excels at  color aesthetics and craftsmanship, East meet West,  combining various prints and embroideries, focusing on exquisite and unique fabrics. As a detail-oriented brand,  YUZZO insist on researching and designing limited edition textiles for each season,good at suits and layering.pay attention to exploring the feeling of the wearers, humanistic care as well as the design philosophy of sustainability.


ABOUT DESIGNERYui Zhou is the founder and creative director of YUZZO LONDON,completed her  MA degree in 2012, Fashion Design and Technology,Womenswear at London College of Fashion.  Yui Zhou had worked with prestigious brands such as LVMH Group Loewe, Peter Pilotto, Michiko Koshino and Selfridges before launching her own label in 2014.
From 2014 till now has presented 9 collections, covered extensively by the international  media, and magazines including Harper’s Bazaar, ELLE UK and China, Vogue Italy, Grazia Magazine, SCHON Magazine, WWD, London Fashion Week Daily, Instyle Magazine, and Style TV. The 2016 A/W collection catwalk show was presented at Shanghai Fashion Week and gained considerable fashion media attention. Yui are often inspired by nature and urban lives. She has her unique insights on female body and aesthetics of colors. Each detail and craftsmanship is portrayal of women’s classic and realities.